Best Substitutes for Brioche
Brioche is an enriched bread loaded with butter (20-25% of the flour weight) and eggs (4-6 whole eggs per 500g flour). This fat content creates the signature tender, almost cake-like crumb and golden color. The high egg content adds structure and richness, while the butter keeps it soft for days. Most brioche contains 15-20% sugar, making it slightly sweet. When substituting, you need something with similar richness and texture density. Regular sandwich bread has about 3% fat compared to brioche's 25%, so the difference is massive. The best substitutes either match the enrichment level or compensate with similar softness and flavor absorption.
Best Overall Substitute
Challah at a 1:1 ratio. It contains 4-5 eggs per loaf and 10-15% fat content, making it the closest match for brioche's rich, tender texture. The braided structure holds up well in bread puddings and French toast, and it absorbs custards similarly to brioche.
All Substitutes
Challah
1:1 by volumeChallah shares brioche's egg-enriched structure with 4-5 whole eggs per 500g flour, creating similar tenderness. The fat content runs 10-15% compared to brioche's 20-25%, so it's slightly less rich but still luxurious. The braided loaves have a dense, fine crumb that absorbs custards and syrups at the same rate as brioche. Day-old challah works perfectly since it maintains softness while gaining the slight staleness needed for bread puddings.
Hawaiian sweet bread
1:1 by volumeThis enriched bread contains eggs, butter, and 12-15% sugar, creating a soft texture similar to brioche. The slight sweetness (brioche has 15-20% sugar) and tender crumb make it excellent for sweet applications. The fat content reaches about 12-15%, less than brioche but enough to maintain moisture. The rectangular loaf shape makes it easy to cut into even pieces for casseroles and French toast.
Panettone
1:1 by volume, remove large fruitsTraditional panettone contains similar enrichment levels with eggs, butter (15-20% fat content), and sugar. The airy, tender crumb absorbs liquids well, though the texture is slightly more open than brioche's tight crumb. Pick through and remove large candied fruits and raisins unless they work with your recipe. The natural fermentation creates complex flavors that complement custards and sweet preparations.
Thick-cut white sandwich bread
1:1 by volume, use Texas toast thicknessHigh-quality white bread sliced at 1-inch thickness provides the structure needed, though it lacks brioche's richness. The thick slices prevent falling apart in custards, and the neutral flavor works in both sweet and savory applications. Choose bread with 4-6% fat content rather than the leanest versions. You'll need to soak it 25-30% longer than brioche since it's less porous.
Croissants (day-old)
1:1 by volume, torn into piecesDay-old croissants have similar butter content (20-25%) to brioche and create incredibly rich bread puddings. The laminated structure breaks down when soaked, creating pockets of butter that melt during baking. Tear rather than cut to create irregular pieces that hold custard better. The flaky texture becomes creamy when baked in liquid, similar to brioche but with more buttery richness.
Pain de mie
1:1 by volumeThis enriched sandwich bread contains milk, butter, and eggs, creating a fine, soft crumb similar to brioche but less sweet. The fat content reaches 8-12%, making it richer than regular white bread but lighter than brioche. The tight, even crumb structure absorbs custards steadily without falling apart. Japanese milk bread (shokupan) works similarly with its enriched, pillowy texture.
King's cake or sweet bread
1:1 by volume, remove decorationsThese celebration breads share brioche's enrichment with eggs, butter, and sugar (10-18% sugar content). The dough base is nearly identical to brioche, though shaped differently. Remove any plastic decorations, colored sugar, or toys before using. The rich, sweet crumb works perfectly in dessert applications and handles custard soaking well.
Sourdough (enriched style)
1:1 by volume, choose softer varietiesSoft sourdough varieties contain eggs and butter, creating a tender crumb with tangy complexity. Avoid crusty sourdoughs and choose sandwich-style versions with 6-10% fat content. The slight acidity adds flavor depth to sweet custards and complements fruit-based bread puddings. The fermentation creates a more open crumb structure that absorbs liquids well but differently than brioche's tight texture.
Leftover sweet rolls or cinnamon bread
1:1 by volume, account for existing flavorsSweet rolls and cinnamon bread contain similar enrichment levels with eggs, butter (12-18% fat), and sugar. The existing spices and sweetness work well in compatible recipes but limit versatility. Day-old sweet rolls have the right texture and absorb custards similarly to brioche. Remove any hard icing before using and adjust recipe sweetness accordingly.
How to Adjust Your Recipe
When substituting brioche, adjust soaking times based on the bread's density and fat content. Lean breads like white sandwich bread need 25-30% longer soaking in custards compared to brioche. Rich substitutes like croissants or challah soak at similar rates.
For French toast, increase cooking time by 1-2 minutes per side when using denser breads. Lower-fat substitutes benefit from adding 1 tablespoon melted butter to the custard mixture per 4 slices.
In bread puddings, reduce added butter by 2-3 tablespoons when using very rich substitutes like croissants. Increase sugar by 1-2 tablespoons when using unsweetened bread substitutes to compensate for brioche's natural sweetness.
Temperature matters less than timing. Most substitutes work at the same baking temperatures as brioche recipes, but check doneness 5-10 minutes earlier since different breads set custards at different rates.
When Not to Substitute
Traditional brioche-based pastries like brioche feuilletée or specific French preparations require the exact butter layering and dough characteristics that only real brioche provides. The laminated structure and specific hydration levels can't be replicated.
Avoid substitutions in recipes where brioche's specific sweetness level is critical to flavor balance. Some bread pudding recipes rely on brioche's exact sugar content (15-20%) to achieve proper sweetness without additional sugar.
Don't substitute in applications requiring brioche's specific keeping qualities. Real brioche stays soft for 3-4 days due to its fat content, while most substitutes stale faster and change the eating experience significantly.
Frequently Asked Questions
Can I use regular white bread instead of brioche for French toast?
Yes, but use thick slices (at least 3/4 inch) and soak 50% longer since white bread has only 3-4% fat compared to brioche's 20-25%. Add 1 tablespoon melted butter to your custard mixture per 4 slices to compensate for the missing richness. The result won't be as custardy but still works well.
How much challah do I need to replace 1 pound of brioche?
Use 1 pound of challah at a direct 1:1 weight substitution. Challah has similar density and structure, so the volume stays the same. Day-old challah works better than fresh for bread puddings since it absorbs custard without falling apart. Slice it to the same thickness as your original brioche requirement.
What's the best brioche substitute for bread pudding?
Challah works best, followed by day-old croissants for extra richness. Use challah at 1:1 ratio and soak for the same time as brioche. Croissants create an incredibly rich pudding but use 2-3 tablespoons less butter in your recipe since they contain 20-25% fat. Both absorb custard similarly to brioche.
Can I make brioche substitute work in savory stuffing?
Yes, but avoid sweet breads like Hawaiian or King's cake. Use challah, pain de mie, or thick white bread at 1:1 ratios. These provide structure without competing sweetness. Day-old bread works better since it absorbs flavors without becoming mushy. Add 15% more broth since these breads are less porous than brioche.
How do I adjust baking time when using brioche substitutes?
Check doneness 5-10 minutes earlier than the original recipe states. Lean breads like white sandwich bread set custards faster, while rich breads like croissants may need the full time. Test with a knife inserted in the center. It should come out mostly clean for bread puddings, with just a few moist crumbs.